PORTFOLIO

Hi, I’m Phuong, a Hanoi-based photographer and multimedia planner/producer, currently available for editorial and commercial assignments.

My key strengths are:

Visual & Editing Expertise – Proficient in Adobe Premiere Pro, Photoshop, and Lightroom for multimedia production and efficient project organization.

Strong Organizational Skills – Experienced in planning, time management, and coordinating individuals and groups.

Management Mindset & Attention to Detail – Proactive in operations, quality control, and delivering a cohesive end-to-end experience.

I specialize in travel and tourism, art and culture, heritage, cuisine, lifestyle, sustainable development, and education, and I prioritize projects connected to these fields. My work focuses on visual storytelling that is authentic, culturally sensitive, and detail-driven.

Contact for work: (+84) 0702698346

Email: contact@xuanphuongle.com

Below are the services I offer and some of my past projects

PHOTOGRAPHY

Around seven years ago, photography was merely a hobby for me. It has since changed my perspective on life and encouraged me to find beauty in ordinary moments. Photography, to me, is a medium for storytelling through visuals. When defining a beautiful photo, I believe authenticity and its impact on the viewer’s awareness and emotion make it meaningful.

Within the realm of photography, I specialize in documentary photography. My photo stories cover various fields such as travel, lifestyle, cultural diversity, and society. Over the past seven years, I have lived in three regions of Vietnam and embarked on numerous journeys across the S-shaped country, documenting diverse facets of life. Some trips were short, while others took several months.

During these journeys, my camera became a faithful companion, capturing memorable moments from the bustling streets of Hanoi to the secluded Dong Van rocky plateau. I was most intrigued by the simple beauty in the daily lives of ordinary Vietnamese, whether it was the craftswomen weaving linen fabric in Ha Giang’s Lung Tam village or a family diligently crafting Cao Lầu noodles in Hoi An every 1 am, and more.

These journeys allowed me to embrace authenticity, gain new insights, and continually evolve.

DOCUMENTARY AND TRAVEL PHOTOS

PEOPLE IN FESTIVALS

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NEW YEAR TRADITIONS

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THE SOUL OF VIETNAM

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COMMERCIAL PHOTOGRAPHY

MEDIA PLANNER – MULTIMEDIA PRODUCER

Prepare comprehensive media plans and execute multimedia projects, ensuring alignment with communication objectives and timelines.
Work closely with clients from concept development to final delivery, adapting content to different platforms and target audiences.
Produce engaging multimedia content across multiple formats, including written stories, photography, photo essays, documentary and short-form videos for PR, marketing, editorial, and commercial use. These multimedia contents could be used for multiple platforms: Facebook, Instagram, Website.

WRITTEN STORIES

My works are featured in various media outlets such as Saigoneer, VnExpress, Travellive.

Saigoneer is an online lifestyle magazine that covers topics related to food, society, development, history, culture, and the arts in Saigon and beyond.

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